Dainese buys AGV helmets

Well, it makes some kind of sense. Dainese lids have never been too popular and Dainese rider Valentino Rossi rides an AGV. And both firms are Italian.


AGV importers told that it wouldn't make a big difference in terms of importing and distribution but that it would probably be good for AGV to be with a company like Dainese, which was interested in the product and its history rather than just AGV as a business proposition.
Here's a bit of the press blurb:

"On July 30, CEO of the eponymous Vicenza-based leader in the production of dynamic
sportswear and safety gear Lino Dainese placed his signature to a very important
agreement for the sports international market.
Dainese S.p.a. is now purchasing AGV S.p.a., the legendary Italian name in the design
and construction of motorcycle helmets for both sports competition and amateur use. The
new purchase provides enormous satisfaction and brings the ownership of the helmet
producer sold to the Belgian Imag Group in 2002 back into Italian hands.
The operation assumes strategic importance for Dainese and substantially increases its
share of the international helmet market."